Teva, from the Grand Canyon to the fashion sphere - Magtoo
TO SHARE :Created in 1982 by Mark Thatcher, river guide specializing in kayaking and rafting in the Grand Canyon, Teva has attracted thousands of backpackers and other tourists for almost 40 years.
In search of the ideal shoe to practice its favorite aquatic activities, the guide of Rivière Mark Thatcher has the unlikely idea of associating the Tong, too slippery but whose tourists love, with old velcro watch bracelets to make it aEasy to dry and non -slip sandal.Its ingenious prototype quickly gives rise to a patent and an agreement with the company California Pacific which will take care of the production of its shoes.
Mark thatcher chooses to name his teva brand which means nature in Hebrew.If its initial model is unsuitable for long hikes on dry soil because it causes bulbs at the level of the toes, it is very quickly improved to become the original universal Teva model that we know today.From its beginnings, the sandal enters the fashion locker room of young Americans far from its initial use.Threatened by the success of this invention, California Pacific then tries to attribute the patent to it, but that was without counting on the determination of its founder who won the legal battle.Released, Mark Thatcher then signed a license contract in 1985 to produce his shoes with the company Deckers Corporation which will buy all the active and patents of Teva in 2002.Since then, the brand that sails off the beaten track has continued to seduce outdoor sports enthusiasts, but also models by successive waves.
Today, TEVA is focusing on sustainable production using wire resumes for its strips.In 2020, she avoided that 40 million plastic bottles ended up the discharge.A great initiative that should only increase the appetite of new generations for the American label.
Too #43
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