Malo, the little Breton dairy that wants to invade your fridges
FEEDThis success has, in fact, positive benefits for the whole territory.In terms of notoriety, but also of activity.The dairy buys its conventional milk from producers located within a radius of 60 kilometers.The prices are comparable to those of competitors like Lactalis or Sodiaal-"we are forced by distributors," said one-but the dairy of Saint-Malo is more attentive and open to discussion, underline severalProducers, and the price of organic milk is at the top of the basket.
A supply that Malo may have to expand to be up to his ambitions: to conquer France.Today, the brand still achieves almost two thirds of its turnover in the Great West and Ile-de-France.If commercial work begins to pay, it is still little present under the La Rochelle-Belfort axis.To develop in these new territories, a team of around twenty Sill's salesmen are working hard.Admittedly, it is far from the hundred that the giants of the sector can benefit from, but the strong capital sympathy of the brand does the rest.
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Suddenly, when he is referenced on the shelves, Malo enjoys a place of choice, at hand and consumer sight.With a price of 2.98 euros per kilo for plain cardboard yogurts by four on monoprix.fr (against 0.98 euros for the private label and 1.70 euros per kilo for Danone natural yogurts), Malo targets amateurshigh -end dairy products.Less numerous, but faithful.Besides, it offers few family packaging.
Several members of the writing of capital have lent themselves to the game of comparative tests.Malo fresh cheese was greeted for its thicker texture and a more pronounced flavor than the Gervita de Danone.And it displays less saturated fat label.As for classic yogurts, the composition of which is similar to that of competitors, their taste is more authentic.Note that there were no Bretons in this improvised jury.
