Farm prosperity: 1,200 northern breeders make globalized milk powder
And it has been going on for 70 years this year.In 1949, Pierre-Mendès France was preparing to say to the French out of the war to drink milk, a lot of milk, the first food of life, that of the moms...and cows.There are just a few at 51 avenue Fernand-Lobbedez in Arras.About fifty breeders work there for the butterie of prosperity, which will become the farm prosperity, a group of 1,200 breeders from the regions of Saint-Pol-sur-Ternoise, Arras and Boulogne-sur-Mer.So what ?
These breeders elect fifteen of their peers on the board of directors today chaired by Serge Capron, 55 Holstein in polyculture in Rebreuve-sur-Canche.
This advice will set a correct milk price for everyone (€ 360 for a thousand liters this summer) and organize collection for a milk processing in the Saint-Pol factory.A milk river.More than 420 million liters each year which will be powdered not for supermarkets, but for food supplements on nutrition (see below) or for all the agrifood giants in 120 countries.
Juicy proteins
On the one hand, therefore, a factory that works on the 2,000 molecules of milk, small wonders that will spin after drying powder in chocolate and all dairy products.On the other hand, a large laboratory since 1991, Ingredia in Arras, avenue Lobbedez, who is looking for day after day other miracle molecules for future "alicaments", micro-doses but with macro value."Hyperdifference is our advantage and our development model," sums up Sandrine Delory, Director General of the Cooperative and Ingredia.
Farm prosperity is a European leader, third in the world behind two behemoths in New Zealand and the United States.It also has a factory in Ohio and an office in Singapore.
A very local production which maintains "a dairy atmosphere" on a territory, with outlets abroad for € 60 % of the € 400 million in turnover: this economic model is proven.In the event of a milk crisis, prosperity supports its breeders.At the end of the crisis, it can reinvest to innovate, do research.Goat milk has been collected since last year, it is the first to do in the region.We are also looking for organic breeders.The milk river does not dry up.
Du lait anti stress, anti diabète, anti...Milk is in crisis, it is serious in the 80s.It was at this time of torments on the markets that farm prosperity decided to invest significantly in research.Survival question, guaranteed success.20 years ago is discovered an anti stress molecule."We realized that the first milk, the colostrum, had a protein that made babies Zen," says Sandrine Delory.The lactium is then sold without a medical prescription, it is said, moreover, getting bigger, to sleep better...
It is the beginning of a diversification of activity in favor of nutrition-health by the sale of alicaments, drug food. La R&D rerésente aujourd’hui 10 % de l’effectif global de la Prospérité Fermière, et près de 5 M€ sont investis chaque année dans la recherche.
All nutritional profiles are targeted, alicaments for athletes, the elderly, the obese.Lactoferrin is a protein very rich in iron and - latest major innovation for sale since this year - PEP 2 DIA helps prevent type 2 diabetes.
Poursuivez votre lecture sur ce(s) sujet(s) :Industries de transformation|Agriculture|Saint-Pol-sur-Ternoise (62130, Pas-de-Calais)|Ingredia
