Faire Bien “Organic yogurt in bulk” is setting up shop day by day
A life-size deployment in 5 stores in Ile-de-France, from March 10!
Two pioneering brands in their sector, the organic, solidarity and fair trade yoghurts Faire Bien from Les Prés Rient Bio and the first bulk grocery network, Day by Day, combine their expertise to revisit a classic of our meals, plain yoghurt. Their proposal? An organic, solidarity, fair and bulk yogurt, compatible with an innovative and responsible mode of consumption!
Reconciling the pleasure of a good organic yogurt with that of not wasting it by buying the right quantity, this is the experience that consumers will be able to have from March 10, 2021 for a test period in five day-by-day grocery stores in Ile-de-France. -France.
Bulk yogurt, an idea that is gaining ground
Aware of environmental issues, consumers are increasingly involved in the fight against food waste and waste reduction, as evidenced by the growth of the bulk market.
While 40% of French consumers say they have purchased food products in bulk*, the supply of ultra-fresh products is still very limited. Doing well also means providing concrete solutions to today's questions: it's up to us to be proactive in finding solutions!
In 2019, Faire Bien decided to take the plunge by launching a first life-size test at day by day: for 2 weeks, customers of the day by day in the Quartier des Batignolles were able to obtain Faire Bien yoghurt in bulk. “We were convinced of the interest of such a proposal. This test in real conditions confirmed, beyond our expectations, consumer demand,” explains David Sutrat, co-founder of the day by day network.
Doing well also means taking your time
Building on the success of the 2019 experience, the Faire Bien team is more motivated than ever to perfect the proposal: “Offering bulk yoghurt is really an innovation. Logistics, cold chain management, containers, yoghurt dispenser: everything had to be built, a very exciting challenge to take up! », explains Christophe Audouin, Managing Director of Les Prés Rient Bio. “We took the time to take advantage of this first experience to understand the brakes and identify areas for improvement. We will do the same this time: our approach is not to rush opportunistically, but to do things well to support consumers in their change of practice! ".
With more stores, for a longer period of time, Faire Bien and day by day are now taking a new experimental step before national roll-out, which will eventually enable consumers to find Faire Bien bulk yogurt permanently in all day-by-day stores.
Bulk yogurt, instructions for use in the top 5 grocery stores
In each of the 5 day-by-day grocery stores, bulk yogurt is presented in a refrigerated dispenser in the Faire Bien colors. Customers can bring their own containers perfectly adapted to their needs, from the small container for a solitary tasting, to the large family pot. The dispenser allows you to serve yourself independently, very simply.
The Faire Bien distributed natural organic stirred yogurt in bulk is exactly the same as that in single pots: organic whole milk from Normandy certified Fair for Life, a little organic skimmed milk powder, and lactic ferments! It was simply packaged in large pockets, on the brand's production site in Normandy.
More information on www.fairebien.com and www.daybyday-shop.com
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