Clo Emotional Design, when fashion is played chic and ethical!
Covadonga Rodriguez Quintana, retenez son nom. Cette figure de proue de la fashionsphère ibérique s’est immiscée dans les vestiaires des femmes branchées et conscientes. Des femmes cosmopolites et modernes qui ne veulent plus choisir entre esthétique et confort, éthique et luxe. Avec sa griffe CLO Emotional Design, la styliste madrilène se pose comme l’une des pionnières du mouvement slow fashion. A l’heure de la Semaine de la mode parisienne, et si l’on prenait le temps d’interroger ce nouveau paradigme ?
When you come across one of its outfits in New York or Madrid, there are sibylline codes that challenge you and make you want to go further.Petals, oval figures, reversible materials and stylized pieces of kimonos or caftans ... Clo emotional design, it is a resolutely creative signature telling a story far beyond fashion.In the country of Balenciaga, which Coco Chanel said that it "was the only real designer", Covadonga Rodriguez Quintana feels invested with a mission.That of replacing ethics behind the act of purchase, of offering women the possibility of being elegant and sophisticated, effortless."I always thought that fashion was an attitude, a philosophy of life.By creating my brand in 2015, I therefore considered that our desire to buy such clothing rather than another was explained above all by an emotional link.And not by the need to consume.The quality of the materials, the style, the way in which we project ourselves in it, and the values advocated by the claw, have always been for me the common thread of my mode of consumption.»».
From Chalande to notorious designer, there is only one step that the Iberian from Galic is not far from his chief town Saint-Jacques-de-Compostelle takes place.. Lorsqu’elle se lance dans l’aventure, elle veut avant tout être crédible en faisant preuve « d’honnêteté»» vis-à-vis de ces futures clientes.This strong term will pose the first brick of the values of his nascent business.This graduate in international law and in fashion management master has always bathed in the art of living, design and haute couture, taking a close look at the artistic bubbling of the big capitals. Mais c’est plus particulièrement les artisans de son pays, dont elle disserte le plus des savoir-faire, qu’elle a à cœur de valoriser au nom de la « qualité»» et du « made in Spain»».Second constitutive element of his brand identity."Spain with its long monarchical history has seen precious craft sectors are formed over the centuries: embroiderers, masters fakes, tailors, lacers, jewelers and, of course, designers.It's a chance to be able to rely on such talents for my collections.»», s’enthousiasme-t-elle.
Thus, she surrounds herself with these precious hands which - from generation to generation - are transmitted the secrets of their techniques and the inheritance passion.Objective: achieve the best possible quality.Under her pencil stroke, the designer gives life to magnificent pieces of silk in the country, Nappa leather, linen, carefully selected cotton, not hesitating to spend hundreds of hours on a detail, a embroidery.His only design is to touch his clients to the heart by his noble fabrics, his perfectly adjusted cuts which will sit on all the silhouettes.
The oval form, one of the symbols linked to its aesthetic imprint, refers to the Ying and Yang that it wants to print in textiles like an allegory of life.Fruit of two forces that are both opposite and complementary, one rather active and emitting, the ying and yang is a balance to wear also on the skin.
I wear, so I am
The petal represents in his eyes the intersection, the conjunction between the roundness, the angles and the peaks of its two ends.Behind this floral metaphor, a message addressed to women, that of evolving between its area of comfort and new territories.This is why, we also find a lot of reversible outfits to better stick to our mindsets of the moment.Covadonga Rodriguez Quintana, known as Cova, is a real cerebral that sees in our clothes our second skin, or the reflection of our personalities and our values. I wear, so I am.Hence his bias to mainly use materials from sustainable practices like leather which comes only from the remains generated by the meat industry.Her eco-responsible consciousness has characterized her since her inception.The Spaniard has always defended the Slow-Fashion, a word not if fashionable in 2015!
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"I have always campaigned for the end of over-production and over-consumption in the sector in the name of the backup of the planet.It is only today that we are really talking about the impact on the environment, on men and women dependent on this market.In fact, I have always promoted quality rather than quantity.Besides, this is the "cool thing" of the moment of recycling its outfits with royal families, stars who have no more complex to carry the same toilets several times several times. Kate Middelton, Letizia d’Espagne…s’inscrivent dans ce mouvement et je m’en réjouis !»», expose cette femme de son temps.For the time being, even if the fashion and haute couture federations are interested in his work, Cova does not yet plan to settle his step on that of the timetables of Fashion Week.
Cruise, pre-package, fall-winter and spring-summer parades: a fashion that lives at the frantic rhythm of permanent renewal!More and more notorious designers dare to withdraw from the ritual of seasonality like Alessandro Michele, iconic artistic director of the Gucci house.The Italian announced in 2020 that he was now going to "choose his own tempo to present his collections and parades.»».Or the art of opening (really) the debate.
With her chicissime, half-cut, half-weth-end, Covadonga Rodriguez Quintana, creations have never spoken so much in women!
www.clo.es
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