On your brushes!Castorama innovates with the creation of new Colors paintings
2015 is the year we think about ourselves. Same paint side! A new concept on which Elise Chanson; color designer, Virginia Planquart; the stylist, Emmanuel Salomez; the product manager, and Nirina Andriamondiby; the quality engineer worked hard.
Thanks to studies conducted by Castorama and Kingfisher to learn more about people's lifestyles, but also thanks to the opinions of customers themselves, an impressive paint palette of 179 shades has been created . Innovative, bold and imaginative, the Colors collection is the paint for you.
Our painting desires for 2015...
Castorama has bet everything on the quality of its paints to best meet the current demands of consumers. Thus, the different shades offered are synonymous with well-being, improved quality of life, but also personal comfort and all this Made in France. With Colours, we take care of ourselves!
The four creators of the range have therefore not skimped on the means to offer you a quality paint: 79 tests on each paint, in association with the research and development laboratory.
Colours paints have the Ecolabel label, a sign of good performance and limited impact on the environment. And Castorama did not stop there, since these paints obtained the A+ result in the tests for the emission of volatile particles into the air.
Note that this year, the trendy colors in decoration are orange and green, for a vegetal and energetic side to everyday life...
The 179 shades of Castorama
To find your way around, Colors paints are available in four ranges, each more innovative than the next.
The transparent pots allow better visibility of the colors, but also represent the opportunity to marry the colors in the aisles of the store.
The Colors Collection range:
Often, painting rhymes with laziness... We all know it, undertaking the painting of the walls of our houses would take us forever, so we prefer to live with our yellowish walls. But Castorama has revolutionized all that. A paint yes, but with an integrated undercoat! This saves a lot of time, between laying, drying, the second coat...etc. This magical paint, it must be said, also adapts to all supports. Superb adhesion, high covering power, the Colors collection is available in matte, satin and gloss, all in 93 shades.
Price: 17.95 euros for 0.75 L / 36.95 euros for 2.5L
The Colors Respiréa range:
As its name suggests, the Respiréa collection proves to be good for our air. Indeed, the air in our interiors is 5 to 10 times more polluted than the air outside! Between the various fumes, textiles, glues, and coatings, we inhale a lot of the harmful substance formaldehyde. So here it is, to avoid all kinds of allergies, asthma, migraines, Castorama has planned to preserve your health that this paint captures and absorbs this formaldehyde present in the air. And the results are breathtaking! A reduction of 70% of this harmful substance is noted in less than 24 hours. 50 colors are available, 50 reasons to breathe better.
A little extra: It adapts to all supports and is sold in matte, satin, or gloss.
Price: 18.95 euros for 0.75 L / 39.95 euros for 2.5L
The Colors Naturéa range:
Who says Colors Naturéa, says nature... Castorama wants to be eco-friendly in this range of paints. Produced from 95% vegetable substances and from renewable resources, this paint is made for nature lovers. It can be used on all supports in addition to being also available in matte, satin, and gloss. The environment is at the heart of our daily lives, and Castorama is committed to the end of the brush!
The 26 shades offered are therefore in harmony with nature, with simple, sober colors that inspire calm and serenity.
Price: 16.95 euros for 0.5 L / 39.95 euros for 2L
The Colors Classic range:
Beautiful and inexpensive decoration is possible! With its Colors Classic range, Castorama knows how to delight our purses. Through 39 shades, you can choose to decorate your walls and your woodwork according to your desires and at a lower cost since you will only have to pay 13.50 euros for a 0.75 L pot (about 7m²)! For the more ambitious, the 2.5 L pot will only cost you 26.95 euros.
Price: Price: 13.50 euros for 0.75 L / 26.95 euros for 2.5L
Painting apprentices? Castorama to the rescue...
Buying paint is good, but you still need to know how to paint... Castorama wants to protect your parquet floor, your latest fashionable outfit, even your dream hair, from the slightest drop of paint! For this Castorama offers more than 120 hours of DIY courses, but also 7 videos on the Youtube channel. Get started. And to help you in your choice of paint, an interactive color chart or paper version is at your disposal...
You no longer have any excuses, Castorama and its Colors paints will be your Deco-painting partners for 2015...
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