Maine et Loire. Espace Emeraude is aiming for 300 stores within 10 years
By refocusing leisure opportunities around "home", the Covid-19 epidemic has been a vector of development for the Espace Emeraude group (1,500 employees, €278 million in revenue in 2019) and its 80 stores in France. Le Courrier de l'Ouest takes stock with Jean-Marc Hupé, its general manager
Le Courrier de l'OuestY.B. Published on Its leaders refuse to speak of opportunism
. Preferring to see it as the consequence of a return, after all natural in times of crisis, to reassuring activities for the French. Gardening, DIY, interior design… By refocusing our leisure opportunities around “home”, the Covid-19 epidemic has been a vector of development for the Espace Emeraude group (1,500 employees, €278 million in turnover business in 2019) and its 80 stores (61 independent and 19 integrated) in France.
Double digit growth
The increase in turnover is strong.
We are talking about double-digit growth and we should maintain the same pace in 2021
, explains Jean-Marc Hupé, the general manager of Espace Emeraude, from the headquarters of the company's headquarters in Ponts-de- This. Glad to see that the brand's rural values are now proving attractive to a much wider audience. The long-term concern is back.
It is the attachment to the durability of tools and machines.
It is also, for example, the success of the equipment for preparing preserves
, specifies Jean-Marc Hupé
Proximity and quality
With an average surface area of 1,500 m² - the Saint-Léger store is an exception - the Espace Emeraude claim their human
size against Leroy Merlin, Mr Bricolage and other Castorama. An asset there too, according to the company, to gain the trust of customers looking for expertise and advice. Our niche is quality, repairable and easy-to-maintain products.
We hunt them
, argues Jean-Marc Hupé, citing Stilh, Huskvarna, Kubota, Iseki or even Toro, the brands for which Espace Emeraude is the concessionaire.
ambitions
There is significant development potential
recognizes the company which has identified, via a study, 800 municipalities where it would have a raison d'être
and does not hide its desire to leave French territory (Portugal, Spain, Germany). Its strategic objective has been set: 300 stores (ie 220 more) within ten years. The latest extension to date is the agreement with Lambin Motoculture (Nord) to switch three stores under the Espace Emeraude brand.
